Shoot for the moon

One of the most memorable phrases I received in sales was from my friend David Sather, he said "You shoot for the moon so you can land on the roof".
I'm sure he stole that from somebody else but I go back to it over and over again. I was telling my brother about the importance of setting goals; all the data and studies that back-up their importance. We set some year-long goals together;
but, like most people I'm sure I don't take my own advice.

Over the weekend I ran in the Gasparilla Distance Classic 5k and 5+3k. In the 5k, I didn't try my best but tried to put forth a decent effort 28:52. I really did try my best in the, let's just call it 8k, ending with a time of 44:12. That is like 8:40 per mile, which for me was disappointing so...

Time to set some goals, work on a plan, and shoot for the moon... it's the only way for me to PR (personal record).